We can say that publicity and propaganda are different or similar. Publicity sells a product; it has objectives and motive for consumption. Propaganda sells ideas.

The political propaganda is an example, as it does not fit in publicity given that it is not a product to sell but an idea. However, there are oppositions such as the CENP, Executive committee of norms and patterns; they are one of the agencies that normalize the publicity activity in Brazil that considers publicity the synonym of propaganda.

Propaganda comes from the Latin and means “to spread”. Propaganda is more appealing, this is where it brings a lot more “movement”. There are different types of propaganda, within those there is the television, which is a lot used, especially for politicians at high audience hours.

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